Strapping Lasses: Jenette Bras, Marlies Dekkers, Big Bosoms and Modern Dance

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all photos by Gendy Alimurung
Jenette Goldstein, proprietress of Jenette Bras--bras for "the overdeveloped and underserved"--hosted an artsy modern dance bra event at her store recently. If you'd driven by the store on Melrose Avenue last week you'd have seen scantily clad women dancing in the windows. You may have gotten into a car accident ogling the women. They were all gorgeous and amply endowed and wearing pretty, strappy, bondage-esque bras by Dutch designer Marlies Dekkers.

Here are some photos from the event. Goldstein called it "Strapping Lasses." The name works on multiple levels. On the one hand, it is an homage to the style of bra Dekkers designs. On the other, it reminds you that in these economically strapped times, you have to get creative to keep your merchandise moving.


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​Proprietress Jenette Goldstein. Fans of the Alien franchise may remember her as the ass-kicking Private Vasquez.

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​The bra from the back. See the straps? These bras are so cute it's more of a fashion crime not to let the straps show.

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​This was the kind of action happening within the store. Girls dancing in the rafters.

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​This is Tarren Johnson. She's a dance student, if you can't tell. She and the other models are all students of choreographer Rosanna Gamson.

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