How Kickstarter and Instagram Helped Chet Zar Create an Art Show
The Kickstarter campaign helped too, as it gave Zar the financial security necessary to focus solely on preparations for the big show. Since the launch of the campaign, Zar has been updating fans regularly with his progress, largely through photos he has been posting to Instagram. "Ego Death" wasn't just funded by the audience. It came into existence in front of the audience.
The progress shots are nothing new for Zar, but the way he uses them has changed over time. "In the early days of my career, it just seemed like a good way to get my name out there," he says, "but as I kept doing it I noticed how much people really liked seeing the process and even learning from it, especially younger artists."
Zar's openness about his process does seem to attract fans. Folks ask him questions about what clay he uses for sculpting. During the Kickstarter campaign, they pledged for his paintbrushes and oil studies. A few diehards even pledged for the opportunity to spend a week learning from Zar. But publicly sharing his progress helps the artist too. "Looking at [the works] in different computer monitors and such is very valuable to me, since most monitors look different," says Zar. "It helps me see mistakes and even facilitates the development of them."
That was the case for the development of "Ego Death." Zar mentions that a few overexposed progress photos helped him develop a way to finish the pieces. "At this point," he says, "posting on Instagram is a fairly important part of my creative process."