Adam Lisagor: The Video Guru
If you've been to the website of a buzzy new tech startup in the last few years -- Groupon, Airbnb, Square -- chances are you've seen the work of Adam Lisagor. Not just his short videos, which are passed around the Internet to promote and teach you how to use these products, but also Lisagor himself, the 34-year-old creative director who stars in them. He's the guy in the thick-rimmed glasses and frizzy beard, an uber-accessible Everyman who walks you through a complicated idea with refreshingly deadpan yet thoroughly earnest delivery.
"The purpose of the videos is to make the information exciting," he says. The result is somewhere between a Michel Gondry movie and an OK Go music video: highly visual, rich with metaphor, giddily clever.
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