Wendy Gilmartin Google headquarters
*More tech stories from L.A. Weekly
*Fugly Buildings: Our Series on the Most Hideous Buildings in L.A.
Since the arrival of Google in Venice last year, westside beach communities like Santa Monica, Playa Vista and others have seen an influx of tech companies, startups, investors and software businesses of all kinds burst into the neighborhood now dubbed "Silicon Beach."
As they scramble to get a piece of what many think will be the next big boomtown, companies are snatching up all the commercial real estate they can find. But this is L.A. and appearances mean everything.
LA Weekly explains what a handful of companies' choices in office buildings -- essentially their outward projection to the world -- says about their style in general.More »