Juan Tallo "Transmedia for Change" panelists, left to right: Moderator Henry Jenkins, Katie Elmore Mota of Pranja Productions, writer/producer Mahyad Tousi, Creative Director of Sandpit Sam Haren & documentary filmmaker Katerina Cizek
I was a little nervous about attending USC and UCLA's joint annual Transmedia Hollywood Conference, whose focus this year was on how social media and storytelling are changing the face of digital marketing and philanthropy. Sure, I'm interested in web entertainment, but am I eight-hours-of-panels interested? I didn't want to fall asleep and embarrass myself. Especially not wearing a press pass.
The minute the moderator introduced the panelists to the packed UCLA auditorium by means of video clips and more humorous slides, I knew we were in good hands. For the rest of the day, the audience of professors, students, movie studio execs, digital consultants, filmmakers and I were treated to a fast paced crash course on how the companies and technologies we interact with every day are transforming the way they market and how that affects us as consumers and as potential employees. Who knew your Instagram account might be part of your next job application? Or that MTV's 16 and Pregnant is acting as a vehicle for social change and was pitched as such?More »