Invasion of the Beauty Bloggers

Photo by Angela + Ithyle Bri Emery, uberblogger
Erika Brechtel's kid is only 3 years old, but she knows the perils of being raised by a fashion blogger. "Mom, put your iPad down," she'll say. Or rather, scream: "Mom! Put! Your! iPad! Down!"
Brechtel, 38, is a mom, homeowner and full-time graphic designer married to "a workaholic architect husband." She is also a blogger: She started posting about fashion on her "brand styling" company Small Shop Studio's website a year and a half ago. Her most successful posts deconstruct a particular trend. "How to wear the gray tee," for instance, or "how to wear red jeans."
"Thousands of hits a day," she says incredulously. "For those!"
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