In 1972 Asco spray-painted their signatures onto the walls of LACMA, asserting themselves as active members of the art community despite the fact that LACMA wasn't yet willing to show their work.
|The iconic "What" zeppelin, projected onto MOCA downtown|
Last Wednesday night, Milwaukee-based Special Entertainment, the partnership between artists Andrew Swant and Bobby Ciraldo, also inserted their signature into the L.A. art world. Swant and Ciraldo, creators of Samwell's "What What (In the Butt)" viral video, which has gotten 45 million views since it was posted to YouTube five years ago, projected the video's iconic zeppelin with the word "What" on it onto MOCA downtown, the Walt Disney Concert Hall, the Scientology Center and various other cultural institutions and locations around Los Angeles.
Then, on Thursday, the duo presented video footage of the drive-by projection event at Nate Page's Machine Overnight Guerrilla Project at Storefront Plaza, hosted by Machine Project.
Special Entertainment's trip out West and its series of projections was organized in part by Sara Daleiden's MKE-LAX program, promoting artistic exchange between Milwaukee and L.A., fostered in celebration of the five-year anniversary of "What What (In the Butt)."More »