Anarchist writer Hakim Bey once wrote, "The universe wants to play," arguing that one must briefly escape complacency and embrace the unpredictable.
Liana Bandziulis Doug Cambell, with tutu on his head, surrounded by his Mindshare team and guest speakers
This theory was exemplified on Friday when the creative event planning organization Mindshare hosted the 2nd Annual Rubiks Human Play! Spectacular at V Lounge in Santa Monica. The evening revolved around the importance of play, featuring speakers, demonstrations, interactive exhibits, and, of course, Human Rubiks.
Although named for the Rubik's Cube, the human version is exponentially simpler. Participants don various colored clothing, such as a red top, green shorts, an orange hat, etc. Over the course of the night, players swap articles of clothing with each other. The first person to wear just a single color wins. Mindshare first incorporated the game into last year's April 1 event, but attendees were wary that the activity was a cover for an April Fool's prank and were hesitant to participate.
"Now that the more suspicious attendees know that we're not pranking them, they're more likely to join in," said Mindshare founder Doug Campbell during a pre-party interview. Campbell was proven correct several hours later. While 2012's Human Rubiks stretched on for hours, this year, two highly motivated participants won within minutes of the game commencing. Apparently the only prize was their new mono-hued outfits.More »