Mark Leibowitz Tweeting while hosting, you guys! #yolo
Meghan McCain, like most Millennials, only watches TV on the Internet. Was it ironic or just awkward, then, when she declared this preference while guesting on a new L.A.-based late-night talk show that specifically aims to engage people under 30 but is only available online to those who can afford DirecTV?
It was only the third episode of TakePart Live, which began airing Aug. 1 in 40 million homes on Pivot, the new youth-oriented TV channel from the progressive entertainment company Participant Media. McCain came on to lend some star power in the show's first week and promote her upcoming talk/reality show on the fledgling network. Other Pivot programming includes Friday Night Lights, an Australian comedy that's being compared to Girls and, at some point next year, a variety show from Joseph Gordon-Levitt.
"It's for and by Millennials," Pivot president Evan Shapiro says. The hosts of TakePart Live, Jacob Soboroff and Cara Santa Maria, are both bespectacled, attractive and young. "We did a lo-o-ot of research into what this audience wants for news," Shapiro continues. "Humor was a must-do. [And they] really do want to give a shit about what they're watching."More »