If failure frees the ego then what does success do? At the second sold out Mindshare LA last Thursday, the answer to that question was "stimulate the senses" as the event grows into its unprecedented popularity. In tribute to the recently passed Valentine's Day, this February's Mindshare was "more heart centered and emotional," i.e. a NSFW version with speakers who led discussions on everything from the contemporary manifestation of the Victorian phenomenon known as a "Bromance" to a brief foray into animal PDA and "other peculiarities." Mingling outside amongst an installation of giant electric seahorses, attendee Lily Cheng expressed her enthusiasm: "Fusing relationships, monkeys, and an open bar, [a Mindshare Thursday] is all I could ever want."
Its motto being "Enlightened Debauchery," Mindshare is a monthly networking event that attempts to integrate substance into L.A.'s Thursday night fun routine, combining expert science and art talks with pastries, lively conversation and themed surprises. December's version (covered here) was a Santa hat filled affair and this month there were cakes galore, including a Mandarin Orange cake brought in by TechZulu correspondent and "Senior Baker" Amanda Coolong to celebrate founder Douglas Campbell's return to solid food after a two week long master cleanse, as well as the one year anniversary of the event which brought news of the launch of a sister NYC Mindshare in the Spring and the announcement of Mindshare Labs' upcoming collaboration with the USC TED Conference.