Away from street performers dressed as sort of sexy cops and cardboard Transformers, the new Rolling Stone Restaurant faces the California Pizza Kitchen on the upper floors of the Hollywood and Highland Center. In front of the restaurant, tourists mosey around, mouths open, cameras out, photographing the details of the mini-Vegas-meets-tiny-Times Square-styled complex.
The restaurant's exterior is mallish, the interior is dark and faux industrial Chicago sleek. A few stop young tourists stop to film the restaurant's menu displayed on an empty hostess' kiosk, then slowly pan up to the iconic Rolling Stone logo. They get their shot, turn around and leave.
Even for tourists, the Hollywood and Highland Center has all the appeal of a colon cleanse; just get it over with.
It is here that Rolling Stone chose to launch the brand's first's foray into a dining establishment, which will act as a test site before launching another restaurant in New York City, probably in midtown.More »