Wealthy Celebrities Who Get Free Shit But Are Embarrassed To Do So In Public Can Now Pick Swag In Private
Park City, UT (January 15, 2007). For the FIRST TIME EVER, there will be a brand new way of gifting at the Sundance Film Festival…This is not your typical swag house. No more heavy bags full of useless merchandise, no more oversized clothing or oddly colored promotional items.
Filled with amazing items ranging from electronics to apparel to travel, the Luxestar Card gives celebrities the chance to select their own swag in the privacy of their own home. Representatives will be on-site to guide guests through the LuxeStar website and even assist them in ordering items on the spot. They simply log on and pick their favorite size, color, style and have it shipped to the address of their choice. For our high-end products/services, taxes then become the responsibility of the celebrity only for what they select and not for what they are given. The celebrity also becomes a unique user to the Luxestar website offering them goods year round through the use of their LuxeStar card.
The kicker: The LuxeStar card's value depends on how much of a celebrity you are. So accepting the thing means you're letting some flack evaluate your worth. And what goes better with flacks and loot than the Burmese humanitarian crisis? Also from the same press release:
In addition to new products, the Freedom Campaign will be there raising awareness. The Freedom Campaign will be working to showcase the campaign for Aung San Suu Kyi and introduce Hollywood's famed actors and actresses attending to get involved and join the cause in Burma.