Franklin Avenue's "econvenience" store Locali
is the focus of an online audio and text
report by EnvironmentReport.org
examining the phenomenon of "green stop-and-shops." Reporter Devin Browne notes how the store's wife-husband owners, Melissa Rosen and Greg Horos, stock the place with healthier versions of Kwik-E-Mart staples: hot pretzels (made from organic flour), hot dogs (grass fed) and agave-sweetened slushies.
An Econvenient Truth: Melissa Rosen
Photo: Devin Browne
There are, admittedly, a few extravagant or silly sellers in Locali's
inventory: Vegan condoms, vegan caviar and snow cones sweetened with
brown rice syrup. While these and other items are noticeably pricier
than 7-11's (those slushies run five
and a half bucks), the idea is that prices will go down as demand goes
up. Still, a place like Locali won't always prove convenient for
"There are a few 7-11 staples," Browne notes, "that are missing from the shelves,
like cigarettes and lotto tickets. The owners say there are no green
versions of those."