Advertising -- Coming To A Tweet Near You?
What took you so long? It's not like Ashton Kutcher or Tila Tequila are going to mind. But advertisers might not be so warm to the opening. States The Times of London:
"Some are sceptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content."
The company also announced that "Twitter is allowed to 'use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute' your tweets because that's
what we do."
It's an interesting assertion. If someone "tweets" verbatim part of the news from the New York Times or even LA Weekly -- copyrighted material -- Twitter is saying it has the right to redistribute it. The service might be protected, however, as 140 characters, its maximum tweet length, is just a snippit, and such content, intermixed with other material, could be considered "fair use" under U.S. copyright law.
140: The Twitter Conference L.A., by the way, happens Sept. 22 and 23 at the Skirball Cultural Center.