Maxi Pad Stadium Design Has Wings: New Farmers Field Illustrations For Proposed Downtown NFL Venue Released

By Dennis Romero Tue., Nov. 15 2011 at 4:08 PM

AEG

Gensler's new Farmers Field design.

In architecture, form should follow function.

Our friends at Anschutz Entertainment Group have probably been agonizing over how to use design to make the best use of a small space, attract football's core, male demographic and, at the same time, really broaden the reach of NFL fandom.

In drawings revealed today the downtown NFL stadium proposed by the owners of Staples Center and LA Live seems to have crossed new marketing frontiers:

Farmers Field has wings. As in maxi-pad wings.

The updated design by the Gensler firm is intended to accommodate "a revolutionary deployable roof solution without unnecessary conversion durations," so the feminine product likeness is only a happy byproduct.

And yeah, we get the the angel-like look of the 72,000-seater. And the blueprints will have to take in consideration a small footprint of space for a big, big project. But seriously people. This is hideous.

Tim Romani, president and CEO of ICON Venue Group, which is helping AEG with the project, says:

We have really challenged the Gensler team to create a unique design for Farmers Field that is destined to become another distinguished signature building for Los Angeles and at the same time a remarkable achievement in venue functionality and sustainability...This stadium and event center will be like nothing you've ever seen or experienced.

Right.

We think.

Anyway, Stayfree Stadium sounds so much better than Farmers Field. This could open up new naming rights opportunities.

[@dennisjromero/djromero@laweekly.com/@LAWeeklyNews]

Tags:

AEG, downtown, Farmers Field, football stadium, maxi pad, NFL, stadium design, wings

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Anti-BS

F this project. I hope it gets smashed in its tracks. Traffic on the 110 downtown is already unbearable and the interchanges need massive updating just to handle the regular traffic. Pour 72K sports fans in the mix and you might as well shut that whole area down. The lie that this will not have a significant impact on traffic is utter bs that the dullest of dim wits can see through. And lets not forget the cost to the taxpayers in street maint, police and emergency calls, traffic and parking control and the list goes on forever. All this for a bunch of rich bastards to get richer. F that!

Jeff Chop

Building a stadium with no team insight. Am I missing something?

Spaceishuge

This stadium design looks more like a bird in flight than a Maxi Pad. Seems like this 'journalist' has an axe to grind.

Bill Smith

Ambivalent about a team coming to LA, but I think the proposed stadium design is beautiful. Agree it looks like shoulder pads, but also the overhangs probably are positioned like visors protecting fans from SoCal's sunlight through the afternoon. Dig the airiness, does not look like a giant concrete bedpan, which is what most of us have been conditioned to expect with old stadiums.