Meet Josh Tucker: The Man Behind the Dodgers' Twitter Feed
Los Angeles Dodgers' Twitter
He's got a quarter of a million Twitter followers, but you don't know his name. He's talked about on social media more positively -- and is responsible for more smiles from fans -- than the Dodgers' Luis Cruz, Ted Lilly and Juan Uribe combined. He's baseball savvy, he's creative and he's the man behind the team's Twitter feed. He's 23-year-old Josh Tucker, Social Media Coordinator of the Los Angeles Dodgers.
The world started to take note around the sixth inning of L.A.'s game with the Padres in San Diego April 11, within about a minute of the Carlos Quentin/Zack Greinke bench-clearing brawl, which led to the Dodger starter's broken collarbone and six to eight weeks on the shelf. At 9:16 p.m. Tucker tweeted: "For the record, Zack Greinke took Carlos Quentin's charge like a middle linebacker." And it was on.
USA Today's Michael Middlehurst-Schwartz helped keep the media ball rolling with his summary of the battle after the battle, fans in two National League cities continued the fight online, and commentators chimed in.
Jon Weisman expressed his disappointment in Tucker's tweet, but KSPN radio's John Ireland thought it was great, adding his hopes that Major League Baseball allow the thought process to continue. And continue it did, with no censorship. MLB was cool with everything.
"I work very closely with Major League Baseball Advanced Media [BAM]," says Tucker. "Arturo Pardavila, their head of social media, and my direct 'partner,' Keiko Uraguchi, are incredibly supportive and brilliant. BAM serves as a tool and sounding board for me. Yes, they have guidelines of what we can and cannot do, but ultimately they're working with us and for us. We all have the same goal."
Nearly 13,000 retweets of a single missive helps the process, and most are pleased, with the possible exception of a few fans in San Diego.
Tucker also garnered some attention earlier with his Star Spangled Banner Twitter interaction with comics Rob Delaney and Andy Richter. Other Tucker tweets that got people talking include an NBA-trade deadline note, another after the MTV/VHI hack, and two geared toward rival fan bases, the Yankees and Angels.
The 2011 USC Annenberg grad explains his responsibilities this way: "The boring answer: I manage, monitor and produce content for the Dodgers social media channels, mainly: Facebook, Twitter, Instagram, Tumblr, and Vine. I get made fun of within the organization for having gone to college to learn to tweet 140 characters and take photos, but the reality is that the majority of my job is overall strategy -- from developing contests, promotions and giveaways to supporting our marketing initiatives. The truth: I'm a digital cheerleader."