FishbowlLA Closes; Another New York Media Spinoff Bites the Dust
The apparent closure (hiatus?) follows New York magazine's shuttering last month of its well-regarded Grub Street L.A. foodie blog. Maybe hyper-local niche sites aren't meant to be run from Manhattan?
Seems that could be the case for Mediabistro.
But ... FishbowlLA's co-editor, the well-liked Richard Horgan, will apparently stay put covering "the Hollywood trades, awards season and a broad range of national media stories" for the New York site, according to a statement.
An insider tells us that Fishbowl lost momentum in recent months as the site became more focused on TMZ-like Hollywood industry coverage, a beat with intense competition in L.A.
There was also grumbling on the staff, we're told, about Mediabistro's long-distance supervision and lack of understanding of and respect for the market:
A contributor told us, for example, that while pageviews were closely watched, coverage was not, and it led more than once to a writer being assigned to cover something that had already been covered (!!!).
That then contributed to a sense of detachment among some of the local site's core contributors, we were told.
But the central business of Mediabistro seems to be media help-wanted ads and its signature for-profit seminars and soirees, and it's possible those weren't working out for the company in L.A.