An Open Letter from @HuffPoSpoilers: We're Not Gonna Click It Any More
Editor's note: We got to meet Alex Mizrahi at the L.A. Weekly Web Awards party on Aug. 28. Although he lives in New York today, it turns out the man behind @HuffPoSpoilers is an L.A. native -- a guy from San Pedro, no less, who has lots to say about the Huffington Post's Twitter strategy. We decided to turn our soapbox over to him to share those thoughts with a wider audience.
By Alex Mizrahi
A riddle, in a format you'll find familiar:
THIS major media outlet mentioned "Kardashian" or "Jenner" 140 times on Twitter this August.
The answer, of course, is @HuffingtonPost. So how about another one:
Which media outlet mentioned "Obama" or "Kerry" only a slightly greater 162 times in the same span?
Thanks to the Internet, we no longer need to wait until the 11 o'clock news to learn what common household products are killing us. Yet the Huffington Post, your self-proclaimed "Internet newspaper," uses Twitter like KNBC uses the last seconds of a primetime commercial break. To compare it to high school journalism would be an insult to high school journalists.
Last year, fed up with @HuffingtonPost click-bait and inanity, I created @HuffPoSpoilers.
Four months ago it took off, and as I near 4,000 spoiler tweets, I approach 30,000 followers. That's a lot people who share my frustrations.
As a powerful and socially conscious media mogul, doesn't it frustrate you as well?
The great irony of your click-bait strategy is, it may actually be counterproductive. I've heard from many people saying they read more Huffington Post than they did before. Perhaps you assume that you shouldn't say a story comes from Colorado because then no one outside of Colorado will click. But the reverse may also be true: if you do mention the state (and not simply "this state"), engagement in Colorado will be much higher and those readers will be more likely to share the link.
And it's an especially egregious public disservice to not include the location when discussing something like, oh I dunno, A PRISONER ON THE LAM: