LACMA Film Program Saved? Not So Fast.

Categories: Foundas on Film
I wondered if I was sounding too sour a note when I suggested, in a September 2 editorial, that Los Angeles moviegoers shouldn't be entirely exempted form blame regarding the recent decision of the Los Angeles County Museum of Art to suspend and reconfigure its 41-year-old film series. Even after the series received a year-long reprieve thanks to generous donations from Time Warner Cable and the Hollywood Foreign Press Association, I cautioned that those who had so vocally protested the museum's action shouldn't pat themselves on the back just yet: "While L.A. certainly doesn't lack for a community of passionate, informed, dedicated film buffs who value the programming at LACMA and the city's other specialized film venues," I wrote, "even the best of us have a tendency to take this cornucopia of cinematic offerings for granted in a way that audiences in other major cities don't."

And then, as if to prove my point, word has reached me here at the Toronto Film Festival that LACMA's first major film program since its new lease on life, an eight-film retrospective of the maverick South Korean filmmaker Hong Sang-soo, has been close to a disaster. As I noted here, the series, which began last weekend with the U.S. premiere of Hong's latest film, Like You Know It All, and concludes this weekend with the local premiere of his previous feature, Night and Day, marks the first significant Los Angeles survey of this major director, who has had two of his films selected for competition in Cannes and five for inclusion in the New York Film Festival. And yet, a colleague who attended most of last weekend's Hong screenings reports that there were less than 100 people in attendance for each show -- numbers on par with the turnout for last spring's retrospective of the master Japanese filmmaker Nagisa Oshima. It was a situation hardly aided, I suspect, by the complete absence of coverage for the Hong series in the Los Angeles Times (which was all ears a few weeks ago, back when film at LACMA was still, you know, cool).

likeyouknowitall_01.JPG
As one who had a hand in programming Night and Day for last year's New York Film Festival, I'll be the first to admit that Hong isn't exactly an easy sell. His films are talky and idiosyncratic, filled with awkward sexual encounters, and lacking in the overt pictorial beauty of so much art-house catnip. But he is also one of the sharpest contemporary observers of the befuddling battle of the sexes, and his movies have grown warmer, funnier and more accessible over time. (Here in Toronto, his Woman on the Beach was an audience favorite back in 2006.) 

The more pressing question is whether or not the moviegoers of this city are seriously committed to supporting an eclectic, ambitious...oh, I'll just come out and say it...New York-calibre film program at LACMA. There is no simple answer. Although it would be easy to surmise that the LACMA filmgoing faithful are primarily interested in seeing classic Hollywood and world cinema along the lines of the recent series on James Mason and David Lean -- a year-round Turner Classic Movies, if you will -- some of the museum's most popular recent film programs have been focused on newer (and, it should be noted, quite challenging) work, like the retrospective of Hungarian director Béla Tarr and the sold-out screenings of Mexican director Carlos Reygadas' Silent Light.

With luck, the Hong series will prove a momentary lull in LACMA's hoped-for film renaissance, but I for one have never been a gambling man. In the meantime, in an effort to boost attendance, LACMA is offering free admission to Saturday afternoon's screening of Hong's superb 1998 sophomore feature, The Power of Kangwon Provence, and Hong himself is flying in for Toronto to conduct an on-stage Q&A following Saturday evening's screening of Night and Day. When he gets there, will he find the Bing Theater half-full or half-empty?

Comments (7)

scott t. says:

Hi Scott - The free screening and the in-person Q&A are on Saturday, not Sunday.

Posted On: Friday, Sep. 18 2009 @ 10:04AM
Stephen Bowie says:

I fear for Los Angeles (which I visit often), but I'm not even sure New York can support a New York-caliber film program any more. Maybe it's just a temporary misalignment of my own tastes and their programmers, but I have a strong sense that MOMA, BAM, and the Film Society of Lincoln Center have all been making more conservative choices in what they screen during the year since the economy went south. If LACMA rebounds (ideally expanding beyond the weekend-only screenings, as you suggested last week), your coast could start to give mine a run for its money.

Posted On: Friday, Sep. 18 2009 @ 11:46AM
Save Film at LACMA says:

Hi Scott, we enjoyed reading your take on the state-of-the-art at LACMA. Your essay motivated our response:

http://savefilmatlacma.blogspot.com/2009/09/blaming-audience.html

Cheers,

Save Film at LACMA

Posted On: Friday, Sep. 18 2009 @ 2:42PM
Joshua Ireland says:

The moviegoers of this city may never live up to your exacting standards, so we may as well close down the film department at LACMA to punish them? You apparently missed the Los Angles Times 9/17/2009 piece "LACMA to spotlight Hong Sang-soo films." That is not a complete absence of coverage. The audience response for this series is best viewed in the context of LACMA's ongoing neglect of the film program, as shown in SaveFilm@LACA's response to your article. How would LACMA's Pompeii exhibition have done with similar (nonexistent) publicity? What kind of outreach did LACMA attempt to do with the Korean-American community in regard to this film series? It's true that LACMA's "filmgoing faithful" may not be ardent "New York calibre" cinephiles, but that is an argument for promoting the more challenging programming, which LACMA has refused to do.

Posted On: Friday, Sep. 18 2009 @ 4:53PM
Kent says:

I think it's too bad that few people have gone to this series. But let's put this in context. The director already had a prior special event, so it's not equally as "newsworthy" as the 2002 USC screening. These are not new films (1 exception), yet neither are they vetted enough to have become classics. The program was not promoted (I see postcards all over town promoting YOUNG-HAE CHANG HEAVY INDUSTRIES, but not a word for this series). The films are not easy. There's a recession on. There’s no subway stop at Fairfax and Wilshire and the guys on the 720 smell sometimes.

I also kinda resent the special platitudes given to New Yorkers, as fine a city as it may be. Has anyone done the statistics to really say all the honors are due? I want to see art house venue seat counts, with attendance percentages, adjusted for population before I'll accept that New Yorkers are really better cinephiles than Angelenos. Whenever I go to New York, seems the MOMA is mostly showing the same revival stuff you can get collectively at our cinema resources (which include LACMA), and a few too many mainstream films. (This month’s screening included the must-see rarities Wall-E, The Fellowship of the Ring and Baz Luhrman’s “masterpiece”, Australia.) And correct me if I’m wrong, but seems New York is missing the volume of cult kitsch we can see at The Silent, during the New Bev’s Tuesday Grindhouse nights, or during one of the Cinemateque’s low art series. Oh…and it’s often a few weeks behind because the new print being promoted was first screened at the Hammer or the Egyptian. Yeah…they get more Euro stuff first, but isn’t that just a function of distance?

Posted On: Friday, Sep. 18 2009 @ 6:32PM
Katie says:

Like the folks at Save Film @ LACMA said, there had been little if any promotion of this event. What about a koigi truck outside of the museum before and after screenings?

With a post like this it makes me wonder if the people who claim that they are so into film in LA in the press aren't actually trying to hammer more nails into the coffin? Shouldn't this post instead be a post of outrage about the lack of heft the museum is putting into promoting its programs instead of an indictment against arthouse film-goers????

Posted On: Thursday, Sep. 24 2009 @ 1:28PM
Donald says:

Admittedly, I don't come to this website very often though I live in Los Angeles (I still prefer the archaic print edition of the LA Weekly). But I would point out to Scott that, apart from this blog entry, I didn't see anything about the Hong retrospective in the LA Weekly.
I know you were probably occupied with the New York Film Festival selection process or Venice... but as film editor it seems you could have found someone else who could have written something at least one of the two weeks the series ran. Then again, there's the question of whether you have reviewers familiar with Hong's work or interested enough to write about it. Generally, I have to say I find the LA Weekly's film critics pretty disappointing, but that's another rant.

So my first point is that your bemoaning the weak turnout for the Hong Sang Soo retrospective, and especially the lack of press in the LA Times, seems a tad incongruous with your own publication's not mentioning it either. What gives?

My second, broader point is that we can all bitch and moan without end, point fingers at each other as to fault or wonder why we can't be like New York, Chicago or San Francisco... but it seems we're not really getting to the core question of how we get broader audiences interested in good, challenging film.

I don't know the answer and maybe it's a losing cause (Lord knows I've tried to get people to go to LACMA; always the polite nods, "oh, that sounds interesting..." and none ever go). But all the bitching and moaning and wringing of hands is getting pretty pathetic.

Oh, to end on a bit of an optimistic note: the screening of Day and Night (and if memory serves, the free screening of Power of Kangwon Province before it) seemed very well attended.

Posted On: Friday, Sep. 25 2009 @ 5:07PM

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