William McDonough is an architect who specializes in ecological design. He puts native plants on corporate roofs; he collaborates with design and manufacturing firms to create non-toxic carpet (Airbus is using it, "so if you're on a flight," McDonough says, "you can eat your chair"). His book, Cradle to Cradle: Remaking the Way We Make Things, is printed on "paper" made of plastic resins instead of trees -- it's waterproof and really heavy. I heard him speak today at a lunch hosted by TreePeople.
McDonough says he gets inside the White House and people actually listen to his radical ideas. If that's true, I suspect it's because he puts things in ways that don't invoke environmentalist cant. To wit:
"I'm not interested sustainability. If I ask you, 'What's your relationship with your wife,' and you say 'sustainable,' I'm going to be worried. I'm interested in fecundity."and
"We're not talking about reducing our ecological footprint. Let's stomp around and clean up the place!"If you missed him in town tonight, you can catch him tomorrow:
October 28, 2004 7:30pm PDT
Toyota Endowed Lecture Series
Art Center College of Design
Pasadena, California
More info: breitenb@artcenter.edu
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