Public Employees for Environmental Responsibility says there's a "quiet but far-reaching" plan afoot to allow corporate sponsorships to sponsor projects at national parks. The draft currently circulating suggests that corporations should be allowed to buy naming rights for trails, benches and other facilities and proposes freeing up media advertising rights to the National Park Service's brands and symbols. "Interior Secretary Gale Norton has hailed the plan as an 'exciting' new approach for broadening the funding base for national parks," says PEER.
I suppose that's one way out of the national parks grinding financial woes. But consider that the American Museum of Natural History couldn't find a corporate sponsor for it's Darwin exhibit (I got that from Chris Mooney's blog): Will interpretive sites be forced to advance the theory that the Joshua Tree really is God's depiction of a man praying, just so the park can get its visitor center toilets fixed?
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