David Beckham's Soccer Academy Goes Belly-Up
Seems the culprit is the weak economy, as fewer and fewer parents have $500 to spend on one week of soccer camp.
Green contrasts the hoopla that surrounded the opening of the camp in 2005 with the quiet way in which AEG informed the public of its closure. It was so quiet, in fact, that the camp closed back in December but the news is only getting out now. Green says that's not surprising...
... given the damage control/spinning AEG and 19 Entertainment representatives spent much of Friday engaged in as they tried to convince me this was not a story. When a Beckham rep calls you from home at about 12:30 a.m. Saturday London time, you know how sensitive his management team is to ANY suggestion of bad news.So is this yet another verdict on the "Beckham Experiment"?
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