Meet Your Food Blogger: Matt Armendariz of Matt Bites

Alex Perelman

ARMENDARIZ BITES!

Food blogger Matt Armendariz, of Matt Bites, is living the dream. He specializes in food photography and is married to Adam Pearson, a stunning, red-headed food stylist. He has appeared on the Martha Stewart Show, and spent January at Club Med in the Bahamas with David Lebovitz and a handful of other bloggers. He recently returned from a trip through Italy, including a visit to Don Alfonso 1890. Squid Ink caught up with Armendariz to ask him about his LA pride, taking pretty pictures of food, working with Martha, and being a dork.

SI: How long have you been blogging about food?

MA: I started my blog at the end of 2005 but really began to pay more attention to it in 2007 or so. It's definitely a labor of love.

SI: Are you from LA?

MA: I grew up in Austin, Texas. I spent a few years in San Francisco before moving to Southern California 10 years ago. I love Los Angeles way too much and probably won't ever leave.

SI: What do you like so much about LA?

MA: For starters, we've got great weather and plenty of sunshine. That's a huge reason I love it here. And the fact that we're so rich in regional food sources and ethnic restaurants. It blows my mind when I think of what's produced in the area. It'd be hard to leave that.

SI: What's your real job?

MA: I do a bit of everything: some art direction, some styling, food photography. But mostly photography.

SI: What's the key to great food photography?

MA: Start with good food. The best ingredients you can get your hands on and everything else falls into place. Understand and appreciate good light because shooting food doesn't usually rely on all those other things you can do in photography. Also -- and this absolutely cannot be underestimated -- work with a good food stylist. Luckily I'm married to one hell of a food stylist. Also, buy a really really expensive camera, wear all black with sneakers and throw out expletives as often as possible. It impresses people.

Matt Armendariz

SI: What's your favorite little-known food blog?

MA: Ok, so the following people will surely kick my Mexican ass because I have no idea if they are little-known so please, I don't mean to offend anyone. But Brooke from Foodwoolf is a favorite of mine. Her patience and approach to food writing is refreshing and her restaurant background brings a voice to the service industry that works to make our dining experiences so memorable. And also Javier Cabral of Teenage Glutster. That guy is my idol. I'm so glad to see amazing things happening for him. I can't wait to see his writing career in 10 years. His excitement about food and his writing style makes me want to start a TG fan club.

SI: What's your take on the role of food bloggers in Los Angeles?

MA: We're such a varied group here in Los Angeles and I completely dig it. We run the gamut of food blogging from garden and cooking enthusiasts to recipe and restaurant bloggers. I'm amazed how blogging has affected the landscape of food here in Los Angeles, for better or worse. We have some amazing talent but I also must acknowledge that a few of my fellow food bloggers are buttheads when it comes to restaurant coverage. I understand why some chefs lump us all together and I understand the friction. At the same time it's pretty interesting to me. I recently spent time with other food bloggers from all over the world in Italy and it illustrated just how integrated So Cal bloggers are in our food culture.

Matt Armendariz

SI: What is the most challenging aspect of food blogging?

MA: For me it's creating valid, interesting and relevant content. I strive to create original content that doesn't revolve around "I ate here, look at these pictures" but entries that deal with food in regards to travel, culture, interviews, behind-the-scenes and personal anecdotes. It can be a challenge to keep it going. Plus it can be expensive, dammit!

SI: What is your code of ethics for food blogging?

MA: Full disclosure and transparency always. I am not a restaurant reviewer and that's not my focus so I can happily sidestep that area. However, I do go on press trips, sit down with chefs and authors, get access to certain events and will always disclose those facts when I write about it. For me it's not a big deal to be open and treat what I do in an ethical manner.