Sugary (and Corn Syrupy) Blast From the Past: A Look Back at Our Nation's Favorite Desserts
From banana splits and Eskimo pie to cake kits, ambrosia, and bacon-laced cupcakes, American society has always craved something to satisfy its ever-present sweet tooth. But what defines our taste in desserts? Cleverly packaged free "recipe books" published by companies like Pillsbury and Del Monte, for starters. While ingredients come from a brand level, recipes have always belonged to the consumers. From 1900 through the present day, Americans have been as much seduced by homemade, labor-intensive creations as they have by the much less time-consuming candy bar, and more often than not, the categories overlap. Here are just a few highlights of the most popular desserts of the last eleven decades.
1900-1910: Devil's Food Cake & the Hershey Bar
The 20th century kicks off with a race for the best Devil's Food Cake, a brand-new American recipe responding to the Victorian-era Angel Food Cake, with the unofficial centennial candy, the Hershey Bar, a key ingredient. The ice cream cone means a portable contender, and the banana split and hot fudge sundae set the stage for popular American desserts throughout the next 100 years.
1910-1920: Biscuits & Penny Candies![]()
In Philadelphia, Whitman's breaks open its sampler box in 1912, the same year the National Biscuit Company introduces Oreos and Lorna Doon. Individually-wrapped "penny candies," peppermints, and Eskimo pie are also favorites. Meanwhile, commercial corn oil for home cooking means more Devil's Food Cake.
1920-1930: Nuts about Candy Bars![]()
It's the "Roaring Twenties," and who has time for baking? The devil gets out of the kitchen and into the Jazz Age; Americans crave pre-packaged convenience in the form of raw nuts and candy bars, including Baby Ruth, Oh Henry!, Reese's Peanut Butter Cups, Butterfinger, and Mr. Goodbar.
1930-1940: Semi-Instant Baking![]()
Craig Stephens "Twinkie #4"
Candy bars are still going strong with the introduction of Snickers, Mars Bars, Kit Kats, and Rolos, but since there's a Depression, folks are heading back to the kitchen. A "Red Devil," the result of mixing baking soda, buttermilk, and cocoa, creeps up in recipe books as a Devil's Food Cake spin-off. Nestle Toll House introduces its version of the chocolate chip cookie, while Hostess Twinkies make their cream-filled, sponge-cake debut.
1940-1950: The Age of Pies & Cakes![]()
A Fine Madness Collectibles Courtesy Adam Scott Crispo
Pies and cakes take center stage in the '40s. Wartime rationing means more at-home baking, but at least ready-made pie crust mix and instant whip make it easier. As baking time gets shorter, the list of prepackaged candy only gets longer, with brand-new M&Ms, Junior Mints, and Almond Joy gaining momentum throughout the war years and beyond.
1950-1960: Donuts & Hot Fudge Sundaes![]()
William Rosenberg opens the first Dunkin' Donuts, ensuring the popularity of the sweetened, fried dough cake for decades to come. Hot fudge sundaes make a big comeback, as Pillsbury introduces refrigerated cookie dough for a quick, favorite snack with that "fresh-baked" appeal.


































