Col. Sanders Has a Website + A Legacy
Colonel Harland Sanders apparently has a legacy, something other than making mediocre fried chicken. To promote it, Kentucky Fried Chicken has launched www.colonelsanders.com, a site designed to collect photos, videos and stories that will cement the legacy of the KFC founder.
Col. Sanders, in all his advertising glory.
"The brand is reinvesting in his image and memory via a website designed to reach a new generation." Sometimes, the press release copy speaks for itself. Yeah, stories about a long-dead but impeccably suited Southern gentleman who ought to be voiced by Foghorn Leghorn... that'll reinvigorate a flagging fast-food brand.
Christmas with Col. Sanders
- Sanders, who was born in 1890, began cooking at age six.
- He held jobs ranging from streetcar conductor to insurance salesman and operated a service station in Corbin, Kentucky where he made food for hungry travelers.
- The food was so popular, he opened a restaurant across the street.
- In 1935, the Kentucky Governor A. B. "Happy" Chandler made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine.
- At age 65 he used a $105 Social Security check to hit the road and strike handshake deals with restaurant owners who agreed to sell his fried chicken.
- Until he passed away in 1980 at the age of 90, he still traveled 250,000 miles a year visiting KFC restaurants around the world.