Support our Troops with Coffee & Inspiration

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Guzzle & Nosh
Supporting our troops with coffee and strategic advice.

"Shoot 'em in the face, boys!" We can't argue with the directness of this advice. The brutality is unappetizing, but the juxtaposition of such a violent sentiment amid the environs of a sedate, corporate-owned coffee shop added a much needed note of surrealism to our day. We can, however, question the logic.

This bag of coffee is destined for American soldiers in far-off lands as part of Support From Home, a Coffee Bean & Tea Leaf initiative in which customers can by CBTL products to be included in care packages for American soldiers.

A good cup of joe can improve any warzone, but as one wag noted, "shoot 'em in the face" is bad advice. You want to shoot for center body mass, a much larger target. If you're off six inches in any direction, you'll still get a hit. If you're aiming at someone's face and miss by six inches to the left or right, you'll graze their ear or miss entirely. So enjoy the coffee, boys, but maybe ignore the advice.


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Honey Trinh
Honey Trinh

"The brutality is unappetizing ...." Not as unappetizing as the casual way you have of talking about the young men and women who take bullets on our behalf. Not nearly as unappetizing as the streets of LA after, God forbid, some group of mission-specific maniacs lays down a dirty bomb. We need to support our troops without reservations -- without revealing how hip and clever we think we are.

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