Trader Joe's Tries to Copy Kyochon's Chicken Wings -- And Fails

tjchickenwings.jpg
Guzzle & Nosh
Trader Joe's Crispy Spicy Chicken Wings.
We love Trader Joe's as much as the next cheap wine-swilling, Candy Cane Joe-Joe-snarfing American (except when they're shafting tomato pickers), but some things, even God shouldn't touch. Kyochon's chicken wings, to be precise. Where angels fear to tread, Trader Joe's wades in.

Kyochon Chicken: Original Chicken Wings

Perhaps you've heard the radio ads touting Crispy Spicy Chicken Wings with Soy Garlic Sauce, boasting that they're flash-fried then cooled then baked in an oven. Hmmm, sounds familiar.

The Trader Joe's product page makes it even clearer:

"Next stop, Korea. And boy, are we glad we decided to add some Korean-style cuisine. We'll admit that we didn't discover these wings in Korea; rather, experiences in several restaurants in Los Angeles' Koreatown led us to wonder if we could possibly recreate wings like these so that you could enjoy them at home. Yes we could. And we did."

Sorry, Trader Joe's. You couldn't. You didn't.

Kyochon's chicken wings are perfection. They're a double-fried wonder, crisp beyond belief, succulent on the inside and miraculously light.

Found in the frozen foods aisle, the ersatz Trader Joe's wings are heavy, breaded more like the fried chicken at KFC and they require far longer than the recommended 20 minutes to become even moderately crisp.

Where Kyochon's sauce has a piquant sweetness, attained (if we're to believe Saveur) with the help of strawberry jam and soda pop, Trader Joe's sauce is a boring blend of soy and garlic with a dose of heat. Take out the sesame seeds, add some chile and you'll have a sauce that tastes like Soy Vay Veri Veri Teriyaki, which TJ's sells (or used to sell). You're better off dipping Trader Joe's chicken wings in barbecue sauce, but even then, they're not good.

Maybe for folks in Peoria (why is this poor Illinois town the avatar limited opportunity?) who can't head over to Koreatown at 11 p.m. on a Tuesday night and order up a couple dozen wings, Trader Joe's Crispy Spicy Chicken Wings with Soy Garlic Sauce are a treat. If you live in Los Angeles, and you've ever loved Kyochon's chicken wings, then the Trader Joe's imitation feels sad, even a little insulting.

[@elinashatkin / eshatkin@laweekly.com]

Location Info

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Kyochon

3833 W. Sixth St., Los Angeles, CA

Category: Restaurant

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5 comments
Linda B.
Linda B.

Trader Joe's doesn't copy products.  The packaging is similar because TJ's commissions the original company to make the product for them - but it's always a little different because TJ's requires them to leave out artificial ingredients, high fructose corn syrup, etc.  So this is as close as you can get while keeping the healthy twist.

Kimsmom88
Kimsmom88

These wings are delectable. Not at all heavily breaded. Crispy,spicy,sweet&)sour. Perfect! T.J.'s must bring them back!

KF916
KF916

@Kimsmom88   I miss them too.  I can't head to Koreantown in LA to try the real deal, but never having done so, and ignoring TJ's own instruction, I used to roast the bejesus out of these bagged wings until they were cripsy. I loved them. Not because I thought they compared, but because I had nothing to compare them to. I'd LOVE to try the real deal.  In the meantime, however, I do miss these.

Ndu2
Ndu2

Someone miss the point?

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