Cochon 555 Now Has A Rewards Program -- Kind of Like Costco
The well-heeled hedonists who flip like patties over Cochon 555's annual baptism-by-pork don't need any extra incentives to support local agriculture. Pork shoulder bánh mì, carnitas tacos, and maple pork-fat ice cream reel them in just fine. Yet Cochon 555 founder Brady Lowe, a man who Jonathan Gold described aptly as the "Don King of pork," has added a new product to his portfolio: the Cochon Chef's Course card, which will allow members to receive benefits at over 60 restaurants, wineries, and other partners nationwide, including an "exclusive complimentary chef-prepared tasting course at participating restaurants."
Anne Fishbein The scene at Cochon 555 2011
A portion of the profits -- perhaps the tenderloin, maybe the ribs -- will benefit the James Beard Foundation in an effort to, according to the press release, "give back to the food community." As if heartburn, high cholesterol, and sweet piggy dreams once a year weren't enough.
Currently available online, the card will run you $50 for 2012. Among the benefits, besides the royal treatment at some fine restaurants: 10% off Le Creuset products, $10 off a James Beard Foundation membership, and pre-sale and advance access for Cochon events. Oh yeah, that reminds us: The Los Angeles installment of Cochon 555 2012 is on May 6.