Top 5 Lessons for Chain Restaurants in 2012: Doritos Tacos Work; Lobster Stuffed Filet Doesn't
2. Local = "hot" (yay/ugh)
Speaking of trickle-down, it seems that the local and sustainable movement has moved beyond the hipster/food nerd scene and permeated everything, including the imaginations of chain owners and the like. The National Restaurant Association ranked it the "hottest" menu trend going into 2013. Which is a little mind-numbing, but also a really good thing for our food systems.
1. Nothing -- I say nothing -- can outperform stoner food.
The big story this year is basically that the Doritos Taco Loco saved Taco Bell. Maybe "saved" is a stretch, but it sure as hell helped. As in, the restaurant's sales went up by as much as 13-percent (in the 2nd quarter) due to this amazing/ridiculous menu item. The takeaway? Get really stoned. Go to your kitchen, or better yet the supermarket. The word that comes out of your mouth after the phrase "Duuuuude, you know what we should make?" will be your path to riches. Hey, it worked for David Chang.
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