Dunkin' Donuts Moves Into Southern California
Watch out, Intelligentsia and The Donut Man. Dunkin' Donuts is coming to Los Angeles. The Massachussetts-based company, which was founded in 1950 in Quincy, Mass., announced plans to expand to Southern California this morning. They're recruiting now for franchises in L.A., Riverside, San Diego, San Bernardino, Ventura and Orange counties. The new doughnut and coffee shops are expected to open in 2015.
Dunkin' Donuts, according to The NPD Group / CREST®, serves the most hot regular, decaf, flavored and iced coffee in America. How much is that? 1.7 billion cups of the stuff.
The company, which also competes with Starbucks and Krispy Kreme, is looking to expand to non-traditional locations, specifically "colleges and universities, casinos, military bases, supermarkets, airports and travel centers." As opposed to all those strip malls. Whatever works.
My favorite Dunkin' Donuts was in a slightly decrepit fishing village in the Atlantic Provinces, where a cup of OK coffee and a cruller seemed revelatory. Not sure how much revelation we're going to get when a macchiato from LAMill is around the corner, but what do I know. Lower price point means a lot.
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