The Hierarchy of Valentine's Day Needs

Categories: Holidays

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Anne Fishbein
MB Post

Level 3. The Need to Belong, or: A Restaurant
"Now the person will feel keenly, as never before, the absence of friends, or a sweetheart, or a wife, or children. He will hunger for affectionate relations with people in general, namely, for a place in his group, and he will strive with great intensity to achieve this goal. He will want to attain such a place more than anything else in the world and may even forget that once, when he was hungry, he sneered at love." -- Abraham Maslow

At this level, you and your partner may very well be functioning as one unit, in which case you're not looking for love so much as you are looking to share this experience of couplehood with other allegedly happy couples. And so a romantic restaurant is in order, preferably one offering a special Valentine's Day prix fixe menu, because nothing says group love like going to a restaurant where the chef might not be as excited about the holiday as you are.


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Anne Fishbein
Taking photos

Level 4. The Need for Esteem, or: Twitter
"All people in our society (with a few pathological exceptions) have a need or desire for a stable, firmly based, (usually) high evaluation of themselves, for self-respect, or self-esteem, and for the esteem of others. ... Satisfaction of the self-esteem need leads to feelings of self-confidence, worth, strength, capability and adequacy of being useful and necessary in the world." -- Abraham Maslow

You have your sweetheart's affections, but at this point, that's not quite enough: You need others to acknowledge your thoughtful gifts, too. And what better way than by showing off your day on Facebook, Twitter and Instagram? You'll rack up likes and retweets, and these digital hearts of approval will do well for your confidence. Just maybe refrain from comparing yourself to your friends and followers until tomorrow.

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Compartes Chocolatier

912 S. Barrington Ave., Brentwood, CA

Category: General

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Valerie Confections

3360 W. 1st St., Los Angeles, CA

Category: Restaurant

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