Mountain Dew Introduces Kickstart: A New Breakfast Drink
If you're the sort of person who wakes up not to a demitasse of espresso or a nice pot of tea but instead prefers the neon glow of Mountain Dew in your morning cup, the marketing folks at PepsiCo have a new drink for you. A breakfast drink, to be specific, which the company is rolling out later this month. The stuff is called Kickstart -- and no, I don't imagine the New York-based company needed a Kickstarter campaign to finance this idea -- and it contains 5% juice, vitamins B and C and extra caffeine, as well as that Mountain Dew flavor.
Flickr/uberculture an old Mountain Dew ad
Kickstart will come in those giant 16-ounce cans favored by energy drinks like Monster, although PepsiCo says it does not consider Kickstart an energy drink. Apparently market research demonstrated that Mountain Dew fans are looking for an alternative to the standard morning drinks, maybe tiring of just drinking from their bottles of actual Mountain Dew.
Kickstart contains artificial sweeteners, so each can is 80 calories and has a caffeine content of 92 milligrams. By contrast, according to the AP, the same amount of Mountain Dew contains 72 milligrams of caffeine, while the same amount of Starbucks coffee gets you 330 milligrams of caffeine. Alternatively, you might try getting some Mountain Dew lip balm and just eating a handful of espresso beans. Whatever works.
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