Olive Garden is hoping to get you through its doors with a new Italian-inspired burger called (what else?) the Italiano. Launched on the lunch menu yesterday, it's a 6-ounce sandwich with garlic aioli, arugula, prosciutto, seasoned tomatoes and mozzarella, according to Bloomberg. Taking a turn away from the chain's past practice of serving sandwiches a la carte, the burger will be served with a side of fries -- Parmesan garlic-flavored, of course -- for $9.99.
Facebook/Olive Garden Olive Garden Burger
Olive Garden's executive chef Jim Nuetzi told Bloomberg the chain had learned from research that it was getting edged out by competitors that serve burgers on their menus. If you're wondering what a pasta-focused chain knows about making burgers, you aren't the only one. Some financial analysts are already speculating that the move "looks ill-fated."More »