If you grew up in Santa Monica, you've probably eaten at Pancho's Tacos. It originally opened in 1977, in a small strip mall on the corner of
Pico Lincoln and Ocean Park, where it pleased locals and their kids, who scarfed down tacos and burritos, sipped Orange Bang and pumped quarters into the Ms. Pac-Man machine. After a two-and-a-half-year closure (thanks to the arrival of Blockbuster Video, which replaced the entire corner), Pancho's re-opened at another location in Santa Monica and the patrons quickly returned. "You never really appreciate your customers," owner José Moya said, "until they come back to you." Now, he's seeing if he can have similar luck expanding to Venice Boulevard, where it takes over the old Campos spot.