Called Wavy Potato Chips Dipped in Milk Chocolate, the crinkled potato chip will sell for $3.49 for a 5-ounce bag and is being shipped to stores today (it will be sold only at Target).
The chocolate-covered chip initially will be a limited-time offering, sold only through the holidays, but could become permanent (if you buy lots of it).
If it's a hit, Lay's could be persuaded to branch out into potato chips coated with dark chocolate, white chocolate and peppermint chips. And who knows what else. We're seeing a whole new kind of "chocolate chip" cookie here!More »