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Coffee

Angel Orozco of Cafecito Orgánico: Early Arrival to the Coffee Party

By Jessica Ritz, Monday, Jun. 22 2009 @ 6:25PM
Comments (12)
Categories: Farmers Markets

AngelO.jpg
Photo credit: Jessica Ritz
Angel Orozco of Cafecito Orgánico
Some are born to their calling; some take time to find it. For Angel Orozco it's a little bit of both.

As a native of Guatemala who immigrated to the San Gabriel Valley with his family in 1982, Orozco fully discovered coffee during graduate school at UCLA. While working on projects with farmers in Guatemala and Costa Rica as part of his studies in the Urban Planning and Latin American Studies programs, he came to understand how it could be "one of the products with the greatest potential" to promote sustainable agriculture and improve working conditions.

Orozco had a lot to learn. Instead of pairing up with a mentor, he relied on his instincts and evolving expertise. First at home with a small automatic machine, he taught himself the art and techniques of coffee roasting and barista-tending. He then set up the tools of his trade in a space shared with Mama's Hot Tamales Café across from MacArthur Park.

Orozco started the Coffee Cellar, now called Cafecito Orgánico, about five years ago. That was well before Intelligentsia and those more visibly identified with coffee's Third Wave came to town.

For Orozco, a thoughtful, goateed 34-year-old, coffee is more than a beverage. It's a succinct, powerful vehicle for social change.

CofCel.jpg
Photo credit: Jessica Ritz
Some of Cafecito Orgánico's goods.

Much like roasting, which requires tweaking and tinkering, Orozco likes to test models and theories. He's part of a growing legion of local food producers who are shifting entrepreneurial paradigms. He acknowledges that Starbucks has been "great at making a market for coffee, but it's also created a monster. Some people think they're actually in the dairy business." Plus during the time he spent working with Mama's and the Institute for Urban Research and Development, Orozco participated in community job training programs and invested in a neighborhood many similar businesses ignored.

Cafecito Orgánico sells small batches of beans roasted with Orozco's Primo roaster. Orozco schleps an Astoria 2 Group Lever espresso machine to the Silver Lake Saturday and Hollywood Sunday farmers' markets (the stand is at the corner of Selma and Cosmo at Hollywood). Local businesses that stock and/or use Cafecito Orgánico's medium and medium dark roast goods include Stories Bookstore, Delilah Bakery, Elf Café, Locali, Tribal Café, Kiss My Bundt, Erewhon market, and Café Vida. Beans are also sold online.

When talking about his work, Orozco shrinks the wide world into a microcosm. Suddenly his zeal for roasting and making coffee, green values (he lives in Los Angeles's environmentally-centric Eco-Village and is an avid cyclist), ties to Central America, and interest in empowering communities of color coalesce. And he'll gladly discuss the various coffee certification processes, or the relationship he started with a coffee grower in Oaxaca and the shipment Cafecito Orgánico recently received from them.

Some people demand microphones and global media networks in order to trumpet their message. All this man requires is raw organic coffee beans, a roaster, and way to brew.

Tags:

Angel Orozco, Cafecito Organico, Coffee, Espresso, Farmers markets, Hollywood, Jessica Ritz, Silver Lake
Comments (12) Write Comment
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More About:

  • Angel Orozco
  • Jessica Ritz
  • Hollywood
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Comments (12)

Heather says:

His coffee is by far the best in Los Angeles. The coffee is not the only tantalizing piece of visiting Cafecito Orgánico; those crafting the coffee are equally superb!

Posted On: Monday, Jun. 22 2009 @ 10:08PM
Ron Milam says:

Angel is passionate about his coffee and he knows it well. I highly recommend people try it if they haven't yet done so to see how good it is for themselves. I always make a note to drop by the Cafe Organico booth whenever I'm at the Silverlake or Hollywood Farmers market.

Posted On: Monday, Jun. 22 2009 @ 10:31PM
Becca says:

Great article on an inspiring entrepreneur!

Posted On: Monday, Jun. 22 2009 @ 11:41PM
Brad Mowers says:

Angel is the professor of coffee. And he makes coffee that has no acid and is actually good for you! Best I've ever tasted.

Posted On: Tuesday, Jun. 23 2009 @ 12:20AM
Thiago says:

I love Angel's coffee and I miss it! (I'm in Brazil. Sure, the coffee here is good, too.) And Victor, and Arturo! If you're looking for one of the best businesses in LA to support, stop by Angel's coffee stand at the Farmer's Markets listed above. Enjoy the sun, and the great flavor of life brought to you by Angel & his company.

Posted On: Tuesday, Jun. 23 2009 @ 7:18AM
Leah says:

I've been a huge fan of Cafecito since being introduced to it last year. It's always balanced, never burnt and comes with the knowledge that you're supporting a great local retailer and communities abroad. Thanks for highlighting this amazing producer.

Posted On: Tuesday, Jun. 23 2009 @ 8:49AM
Jessica says:

You can not beat Angel's coffee!

Posted On: Tuesday, Jun. 23 2009 @ 9:26AM
flip says:

ordered an iced late there a few weeks ago. the coffee was mild and uninspiring. the milk used was generic..i'm hoping it was horomone free. i'll consider buying the beans, but i obviously can't share the enthusiasm noted above.

Posted On: Tuesday, Jun. 23 2009 @ 2:40PM
Brooke says:

Angel is one of my favorite vendors at the Hollywood Farmer's market. His passion for great tasting organic coffee has me addicted. The Guatemalan blend--a smooth roasted blend that is low in acidity--is, by far, my favorite.

Angel's nuanced coffee are for lovers of nuanced flavors. This is not a beat-you-over-the-head-with-overly-roasted-bean-flavor kind of coffee.

Posted On: Wednesday, Jun. 24 2009 @ 9:42AM
Godforge says:

Looking good bro. You cook up some tasty BBQ too. See ya soon.

Posted On: Friday, Jun. 26 2009 @ 6:11AM
Lina Lecaro says:

Wrote about Cafecito after their truck was stolen last year and they had a benefit to raise funds. Cool peeps and great coffee! Plus, my daughter loves the tunes they play at the Sunset Junction Farmer's Market Sat. Nice to see something more in depth on Angel from our pub... wish I'd thought of it!

Posted On: Wednesday, Jul. 1 2009 @ 10:47AM
Daniela says:

Great piece -- and a great business. I love the music as well, and buying coffee (and now cappuccino) from Angel always starts my Saturday right.

Posted On: Friday, Jul. 10 2009 @ 12:24PM

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