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Cookbook Authors

The Gastrokids Cookbook: From Food Blog to Best-Selling Cookbook

By Amy Scattergood, Tuesday, Sep. 8 2009 @ 7:35AM
Comments (6)
Categories: Cookbooks, Cooking with kids, Food blogs

0470286458.jpg
Photo credit: Gastrokids
The Gastrokids Cookbook
​
Gastrokids is a kids food blog, written by Bon Appétit features editor Hugh Garvey, who, like Bon Appétit, is based in Los Angeles, and Matthew Yeomans, a writer based in Wales. It is also a cookbook, The Gastrokid Cookbook: Feeding a Foodie Family in a Fast-Food World, published last month by Wiley. We caught up with Garvey (he and Yeomans have known each other since working together at the Village Voice in the early nineties) to ask him about the genesis of the blog and the book.

Squid Ink: You're an editor at Bon Appétit; how did you get into blogging about kids?

Hugh Garvey: My old friend and co-blogger Matthew Yeomans and I wanted to write about the good, the bad, and the ugly of cooking for our families. Bon Appétit doesn't do bad or ugly.

sauce.jpg
Photo credit: Gastrokids
Sauce
​
SI: When and why did you start your blog?

HG: Matthew and I used to eat and drink quite well together in New York, before we had kids, before I moved to Los Angeles, and he moved to Cardiff, Wales. We were on the phone in the summer of 2006 talking about our respective kids and how they surprised us with what they'd eat: kimchi, stilton, bear ham, and the like. We were swapping recipes and stories about feeding our families and, ever the editors, we realized we were part of a bigger story about a generation of 30-something foodies coming of age, having kids, and sharing that wonder with them. It was a personal story for both of us that was really writing itself. The blog was a natural and almost effortless extension of that.

SI: The connection between the blog and the cookbook?

HG: The cookbook is the culmination of 10 combined years of experience and experimentation with cooking the best food possible for our families (2 wives, 4 kids total). It's a foodie family manifesto and a collection of our best recipes, tested and perfected.

SI: What was it like to try and get a cookbook published in this economic climate?

HG
: We got our book deal just before the economy took a dive, so we were lucky.

SI: Was the market more favorable to a kids cookbook?

kidsmixology.jpg
Photo credit: Gastrokids
Kids Mixology
​
HG: Oddly, no. I think the first problem is the idea that it's a "kids" cookbook. "Kids" cookbooks don't sell because kids simply can't cook dinner every night. Ours is a family cookbook, a subtle, but enormously important difference, as the reality is the responsibility falls to the parents.

SI: Did it help that you have a blog?

HG: Absolutely. That's how our agent found us.

SI: Did your kids help with the book?

HG: They ate every recipe and were brutally honest.

SI: Do your kids like it that you blog about them? I only ask because mine are super tired of it.

HG: Sometimes. But they're tired but telling me not to touch their food until I get a good shot of it.

SI: Your cookbook is doing very well: what do you think about the recent Julia phenomenon, also Michael Pollan's claims that home cooking is dead?

HG: I love the Julia phenom. Anything that gets people excited about cooking thoughtfully is wonderful. As for cooking being dead: not quite. The upside of cooking shows as spectator sport is that it makes it easier to get kids excited too. Like the Williams sisters can inspire a little girl to pick up a tennis racket, Cat Cora in Kitchen Stadium can inspire one to pick up a spatula.

Tags:

Amy Scattergood, cooking with kids, food blogs, Gastrokids, Hugh Garvey, Matthew Yeomans, The Gastrokid Cookbook
Comments (6) Write Comment
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Comments (6)

Sandwich Anders :-) says:

This is a great idea. I'm working on a blog myself and I am trying to figure out if it makes sense or not to roll it into a cookbook. This was quite inspiring. Thanks!

Posted On: Monday, Sep. 28 2009 @ 3:15PM
Sad96 says:

Planning, reviewing, retrospection and releasing all still happen regularly, but they are de-coupled. ,

Posted On: Thursday, Oct. 22 2009 @ 3:18AM
Wolf37 says:

These are not really doctors, but more like medics or PAs, or NAs. ,

Posted On: Friday, Oct. 23 2009 @ 2:46AM
Terry says:

Mankind, if there's something I like, it's food!

Posted On: Tuesday, Jan. 12 2010 @ 5:42AM
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Posted On: Monday, Jan. 18 2010 @ 11:58PM
useful tips says:

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Posted On: Tuesday, Jan. 19 2010 @ 1:27AM

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