Know Your Farmer: Marketing Agriculture + A New Farmer Series
We've consistently maintained that the best way to understand where your food comes from and to know what it is you are eating is to get to know your local farmers. Making that connection isn't difficult -- head to your local market and say hi, ask questions, develop relationships -- but it does require a little personal investment of time and interest. In our "there's an app for that" world, expediency often wins out over meaningful humantistic connections. So the California Agricultural Communications Coalition has come to your rescue with knowacaliforniafarmer.com, a website that allows you to forgoe the gooey mess of developing relationships and ostensibly get a better understanding of California farmers via a slew of catalogued video interviews.
It's a great idea, one we've been wanting for some time -- more on this in a minute -- to help us better put faces to fields. But it doesn't take much to sense the marketing machine churning in the background.
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