Along with painful sunburns and chlorine-stung eyes, a towering cone of ice cream signifies summer in all its glory. Japanese retail monstrosity Uniqlo is tapping into everything that a drippy dessert can evoke with a new line of 31 beach-appropriate bottom-wear designs inspired by Baskin-Robbins ice cream flavors.
Uniqlo A selection of the ice cream shorts
Considering that palm trees, surfboards, and shark fins make it on to swimming trunks, ice cream doesn't feel like a strange evolution. Unfortunately, you won't find a goofy grinning clown cone etched across the crotch.More »