Cuties: Not-So-Cute Disclaimer in TV Ad
Disclaimers on TV commercials are common these days. From car ads warning us "do not attempt," to a toothpaste spot cautioning consumers to "use as directed," there's a lot of fine print accompanying the spiels. There's even one for mascara informing us that the lush lashes depicted onscreen are actually the result of false eyelash inserts, not the product being pushed.
E. Dwass
But the ad disclaimer that worried us the most is for Cuties, the very popular seedless citrus fruit. No doubt you've seen the current campaign, which uses adorable kids to sell produce. The four spots promote the idea that Cuties are kid-friendly: "Kids love Cuties. Because Cuties are made for kids." But one of the ads in the series seems to represent a major mistake.
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