Kickstarter has changed the game. A touring musician disinclined to waste valuable songwriting time on a dreary day job can ask her friends for $20 apiece and end up subsidizing the next three months of her life. An artist with a big idea doesn't have to win a grant when he can snatch a few grand for supplies with a few keystrokes. These are all relatively small sums. Increasingly, Kickstarter is being used to generate capital for (and extensively promote) ventures that once required investing partners, bank loans, and expensive P.R. campaigns. For instance, take the Kickstarter launched by the new New York-based Museum of Food and Drink non-profit project (MOFAD).
MOFAD Kickstarter (Cycle Architecture) A possible Times Square location for the MOFAD pop-up