When an oversized package from Budweiser appeared at the LA Weekly office last week, we were befuddled to discover that it contained just one single can of beer. But it wasn't just any old can of beer nestled neatly into a glossy gift box -- it was a limited edition, bow-tie-shaped can of Budweiser, which will only be available in an 8-pack in supermarkets and liquor stores beginning today.
J Swann The new Budweiser can.
An accompanying double-sided press release told us that "this can is incomparable, like nothing you've ever seen before," according to Anheuser-Busch vice president of innovation, Pat McGauley. What exactly is it about this stylish, bow-tie-shaped can that's so incomparable, we wondered. On a superficial level, it mimics the shape of Budweiser's triangular logo, but does it serve any sort of functional purpose that enhances its flavor, drinkability, or temperature?More »