It's hinted in name, but only when you walk into Sweet Town, a new Chinatown confectionary shop, do you realize there's a particular earnestness going on. Owners Steve Zhou and Jianting Tan have decorated the space with the popular Japanese animated bear character, Rilakkuma -- and his sometime companion Korilakkuma -- in multiple manifestations.
C. Chiao Shaved snow at Sweet Town
They're illustrated across the wall and counter; they come as plush toys in various shapes and costumes, stacked on shelves. And if you choose to enjoy your dessert on the premises, you'll see Rilakkuma peeking at you as a tissue box cover. The couple wanted the decor themed to match a sweets menu that includes shaved snow, mochi soup and bubble tea.
Open since Friday, Oct. 25, Sweet Town is in one of the neighborhood's busier retail centers. Zhou says he chose Chinatown over locations in San Gabriel Valley in part because they noticed the area lacked options for the type of desserts they wanted to serve.More »