This week, I was on a panel at the International Association of Culinary Professionals conference in San Francisco. The panel was about restaurant criticism in the age of Yelp, and one of my fellow panelists was Morgan Remmers, Yelp's Manager of Local Business Outreach. The issue of how restaurateurs can raise their ranking came up, and Remmers offered some advice on how to get that star rating up.
It's no wonder businesses would want to raise their star ranking, even just a little. Last year, research out of UC Berkeley showed that a half-star increase in a Yelp rating led to a 19 percent increase in bookings. Prior to that, a study from Harvard Business School found that a one-star increase in a business's Yelp rating increased revenue 9 percent. So getting that star rating up, even a little, makes a big financial impact.
As a critic, my main advice for getting that rating up is simple: Don't suck. But Remmers has some other advice, which she was kind enough to share with us:More »