Sara O'Donnell and the Making of "Average Betty"

Simone Paz Sara O'Donnell in her kitchen
"You don't take perfectly awesome Oreo cookies, scrape out the cream filling and refill them with toothpaste," pontificates a well-lit Sara O'Donnell. She's looking into the camera, warning against the stupidity of food-related April Fools' pranks. "Here's a better idea -- why not refill them with cement? 'Oh! I broke all the teeth in your mouth. April Fools'!' "
In another video clip, she rapidly peels, chops and parboils potatoes. "Today I'm channeling my inner Napoleon Dynamite," she says wryly. "It's a little more difficult to mash these potatoes, but no pain, no tots."
O'Donnell is a new kind of food star. A pretty, cheerful brunette with a refreshingly understated wit, she operates under the brand name "Average Betty." That's meant, obviously, to conjure a nonelitist vibe, as the 35-year-old instructs from her suburban-rustic Tarzana kitchen on such doable food projects as white bean crostini, red velvet cupcakes and potato gnocchi with brown-butter mushroom sauce.
But unlike Bourdain, Ramsey, Ray, Fieri and other nationally known food stars, O'Donnell is solely an Internet phenomenon, a self-created culinary personality finding an audience without the benefit of a book deal, magazines or a TV show.More >>


































