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iSociety

Twiistup 6 Mixer: the Producer, the VIPs, and the Stuff No One is Talking About

By AV Flox, Sunday, Aug. 2 2009 @ 10:53PM
Comments (23)
Categories: Tech

IMG_7191b-thumb-200x280.jpg
AV Flox
Party like it's 1997
​
Twiistup creator Mike Macadaan once hailed L.A.'s premier tech event as a nod to the dot-com days of excess. Geeks got together in uniquely Los Angeles locales to network and party like rockstars. But Macadaan sold Twiistup to an undisclosed party a few months ago, and with new management came changes.

The first major change for Twiistup 6, which took place July 30 and 31 at the Universal Hilton, was to move it to the Valley. The second: make it a two-day event and include panels from high-profilers in the Web space. The last, but by no means least: to jack up the fee from 80 to 300 dollars.

Thursday's post-conference Twiistup party wasn't short on excess, but the vibe was different. I made my round of the room, surprised that no one was talking about it. When I asked people, their first question was whether I'm friends with the event producer, Francisco Dao. The second is whether I'm a blogger.

3777265500_0b05516484-thumb-500x332.jpg
Jim Alden
(L-R) Neil Patel and AV Flox
​
(No one asks if you're press anymore. Now all people need to know to assess liability when talking to you is whether or not you have a blog. A sign of the times.)

I tell people I know Dao -- he's a good guy. I tell them I'm doing a piece for L.A. Weekly. Some ask me to keep their names to myself; They don't want to piss people off, but they share concerns about the location. Many had to take two or more freeways to get here and impending drive back makes it hard to really let loose.

THE PRODUCER

I work my way around the booths of the event showoffs, the companies competing for Twiistup's trophy awarding innovation, financial potential, and defensible market positioning.

Somewhere between the Blip.fm and Bakespace booths, I catch a glimpse of Dao as he cuts across the ballroom floor. He looks like he hasn't slept in days. This is Francisco Dao, the fun guy whose Twitter username is @theman, and the guy who created the Facebook group "Francisco Fun Club a.k.a. No Business Cards Allowed."

There's a big difference between being the life of the party and throwing one.

3776671237_810e821770-thumb-500x332-thumb-500x332.jpg
Jim Alden
(L-R) Jason Calacanis and Francisco Dao
​
Frankly, I'm impressed. At Twiistup 5 in February of this year, Dao put together a Bachelorette-style show where three bachelors answered questions in hopes of winning over one of L.A. tech's bombshells. The premise was hilarious, but the execution was so sub-par that when people found out Dao was taking over Twiistup, concerns immediately erupted.

There was a share of drama accompanying the hand-over, as there tends to be for things that are so near and dear to a group of people. But by the looks of things tonight, Francisco Dao has proven his event-planning chops.

Mike Macadaan, the creator of Twiistup smiles when I catch him.

"It's great," he tells me. "This is the first Twiistup I've been able to really enjoy."

If that's in the least bit surprising, it helps to remember that those immortal words that for so long defined Twiistup -- "It feels like 1997 all over again" -- were uttered by Macadaan as he was hauling bags of ice at the Viceroy at Twiistup 4 in 2008.

 1  |  2  |  3  | Next Page >>

Tags:

conference, Internet, media, party, startups, tech, Twiistup 6
Comments (23) Write Comment
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  • Dot-Com Again? Behind the Scenes of L.A.'s "Twiistup" Networking Phenomenon October 16, 2008

More About:

  • Neil Patel
  • Francisco Dao
  • Brian Solis
  • Mike Macadaan
  • Jim Alden

Comments (23)

Neil Patel says:

AV, thanks for the writeup (or interview)... I don't know how accurate or inaccurate it is, but then again I don't remember much from the night.

Either way, I tip my hat to you. It is smart to ask drunk people questions... I would do the same if I was a reporter (I am being serious and not sarcastic).

Anyway, I just wanted to apologize to Francisco and anyone else who I may have made look bad in the writeup.

I thought the event was great overall and Francisco did a good job putting it on. I can't wait for the next Twiistup.

Posted On: Monday, Aug. 3 2009 @ 1:12PM
Mike Prasad says:

Just to clarify:

The price was NOT jacked up to $300. Twiistup was previously ONLY an $80 mixer. This time, you could still buy the mixer only ticket for $80, but if you wanted to attend the 1.5 days of panels (which were a new addition), you had the option of a $300 ticket which included the panels AND the mixer.

Also worth noting is that you usually don't see the people on the Twiistup panels together at any other conference less than $1000.

Posted On: Monday, Aug. 3 2009 @ 1:41PM
Paige Craig says:

AV - Thanks darling, you made Twiistup fun as well (i'm still waiting for those spanking pics!). For me Twiistup was utterly fantastic - I had a chance to party & get to know a few great folks I've never had fun with (Neil, Marsha, Chris, and many more). We certainly didn't see the QUANTITY that was expected, but better than that there was QUALITY. While you probably saw me partying my ass off, I also found the time to meet some amazing people, a handful of potential investments, a strategic ally for a national security gig, and I had a great time doing all of it. So, are there grumblings out there - Yes - but hell, we grumble when gmail & twiiter are down and we don't even pay for those services! I had a few issues with the event but overall I give it a solid B. Next time, if they pick a better location, market it outside LA and harness the positive stories and attendees from this event I think we'll find Twiistup 7 at least a B+ or A- event.

Posted On: Monday, Aug. 3 2009 @ 2:30PM
Ms. Anonymous says:

She's press, she wrote her interpretation of the event -- you don't like it, too bad. It's called an "opinion" for a reason.

I went, I thought it had more content than the previous iterations, but lost some of the distinctively LA "clique" feeling that made it so fun before.

Call it growing pains. As Paige Craig said, I'm sure the next one will be even better.

Posted On: Monday, Aug. 3 2009 @ 3:27PM
Jolie O'Dell says:

Oh dude.

AV.

Duuuuude.

This is so brutal. I think I'm grateful I don't have the balls to write up most of what I see/hear. On the one hand, it makes me some kind of corporate, stool pigeon, PR-ass-kissing journoturd. On the other hand, I still get the off-the-record, embargoed conversations that end up leading to a completely different kind of coverage.

It's a mixed bag, and I'm not sure which one of us takes the cake here.

Nevertheless, your ass and my nipples deserve the retribution. Neil's a good kid, but young, as are we all. And we all deserve the leeway to make mistakes. Right? Ish?

At the end of the day, Twiistup was an amazing event for reasons well documented elsewhere on other blogs. If Neil lost money this time around, he can consider it an investment. I heard many, many people say that this is one show that just made it onto their annual conference schedule. And this show will undoubtedly generate more and better press than those in years past.

Good writing, ladydude.

Posted On: Monday, Aug. 3 2009 @ 4:49PM
Erik Deutsch says:

Interesting take (and good read) on the Twiistup 6 experience --

I’ve been to several of these events – including last year's triumphant bash at the Viceroy – and this one did indeed mark a turning point.

While there were a few “growing pains” as noted in the comments above, you’ve got to respect the initiative, as well as the overall result.

The first day of panels and the party were a bit of a blur for me given that I spent most of my time helping one of the showoff companies (think cupcakes)… but on Friday I had a chance to check out the panels, and they were exceptional.

Kudos to Francisco Dao for transforming a tech-themed party into something far more substantial.

Posted On: Monday, Aug. 3 2009 @ 5:53PM
Mr. Anonymous says:

I'm sorry, you may have written something in the past that was articulate and well thought out--I can't vouch as this is my first time reading you--but, this piece, is not journalism.

It's a failed attempt at putting a drunken night together--I can vouch for this, I've written plenty an email/journal entry while tipsy and they read like AV's piece above.

At the very best, it's a meandering stream of thought riddled with quotes from random useless conversations. I'd like to point out, that I only briefly met the people mentioned in the article during my time, instantly liked all of them, and found them all to be about 100x more articulate and engaging than you made them seem in your writing.

As an attendee from the bay area I was pleasantly surprised by the quality of people I met. I also thought that Twiistup 6 was much better than Twiistup 5--

A) the panels were informative (albeit delayed due to the "fashionably late" standard that LA adheres to)

B) the panelists weren't run-of-the-mill-I'm going to bore the living crap out of you-execs talking about things you already know about (case in point, Chamillionaire killed it on his panel)...but rather their discussions fed into the conversations around the event

C) the mixer was better than last year (I do recall seeing you float around with a big smile on your face absorbing the camera flashes, etc)...

I think before you write a piece on "the stuff nobody is talking about" you should probably also get up to speed on what people said & what they ARE talking about.

Kudos Francisco, see you next year.

Posted On: Monday, Aug. 3 2009 @ 5:55PM
Ruben Orozco says:

Interesting write up AV.

It was my first Twiistup and it was great!

I drove from Santa Barbara to attend the mixer.

I networked with a ton of people and had a blast.

Francisco did a awesome job at Twiistup.

Wow AV, you make Neil sound a little bad in your article. I actually got to know Neil at the BadAssBBQ the day after Twiistup and he is a stand up guy. He is a funny and intelligent.

Your article is to the point and does grab attention, but it might be a little TMZish.

You looked cute that night AV, but we don't need to know what Neil said about your butt.

I wanted to meet you at Twiistup, but now I'm a little afraid of approaching you... ;)

Posted On: Monday, Aug. 3 2009 @ 6:21PM
Micah Baldwin says:

As a panelist (I talked about leveraging social media with Chris and Ben), I thought for a first year conference, Twiistup went very well.

Its hard to change a party (especially an LA party) into a conference. Francisco did a great job.

Did people have a great time and party (maybe a bit) hard? Damn straight. But, I think that was half the fun!

And if Neil bought the conference, knowing Neil as I do, it will continue to grow and excel. I cant imagine Neil doing anything 1/2 way...

Nice work everyone, I am adding Twiistup to my annual conference calendar, and cant wait to see everyone again.

Posted On: Monday, Aug. 3 2009 @ 8:39PM
susan mernit says:

Nice job, AV, sounds alot like the SF/SV scene, only way farther south, of course.
S

Posted On: Monday, Aug. 3 2009 @ 8:59PM
Serena Ehrlich says:

AV,

Great write up and while it might have been the "worst kept secret in LA" about who bought Twiistup, it was a complete surprise to me!

This was my third Twiistup and at least my hundredth two day conference. It was good. There were definitely some takeaways to build for next year.

The highlights?

- The out of town panelists. LA has a lot of rock star VC talent. And we are crazy lucky that we have the opportunity to hear from them at LAVA, DealMakers, Startups Uncensored and more. The chance to hear from the other side was a real treat

- The scoop: Geni and Yammer moved to SV? Ouch.

- The other panelists: I paid the minute I saw Chris Brogan on the agenda, and I was not disappointed. All of the panelists were good. I did prefer day two, as I felt they had more energy etc.

On the "Next time" List?

- Open up the Wed night pre-party and you would have a lot more sympathy from attendees left with hungover presenters.

- Coffee: To serve open bar all night and no coffee during the day was a sin.

- Networking lunches: Have attendees sign up to eat lunch at round tables headed up by industry leaders

- More female VCs and Technologists on the panel: Not a source of drama, Twiistup had many female speakers, but more from these two specific communities would be nice to see.

There is an excellent opportunity to grow an event like Twiistup into a strong, solid learning AND networking conference event. It would be nice to have something like that here in the LA market.

Serena

Posted On: Monday, Aug. 3 2009 @ 9:32PM
Anonymous says:

Sorry to say this but this Twiistup sucked. I have attended many in the past, and had a blast at each. The idea of a 2 day conference takes away from this awesome event. The cost was absurd this year, and in this economy one needs to take this into consideration. The crowd was fun, but the place was to big for the amount of people who came. The dance floor was useless, no one was dancing. The idea of a theme was lame. Go back to making this a spectacular evening event.

Posted On: Monday, Aug. 3 2009 @ 11:01PM
loris says:

This is the future of the digitalization of social media.

Posted On: Tuesday, Aug. 4 2009 @ 10:45AM
phil wagner says:

The only thing that's twisted about this business model is the concept that drunken parties are good sources for serious investors with real money to discuss real projects.
PLEASE DON"T TAKE MY WORD ON THIS> DO YOUR OWN BACKGROUND RESEARCH AND REACH YOUR OWN CONCLUSIONS. (Neil and Francisco take note)
Just check out the internet on the Lincoln Group and Paige Craig. And his partner, back in the day of no bid, no result, politically awarded DOD contracts,Christian Bailey. You won't see Bailey at any Twistups, even in Boston. These guys saw an opportunity and ran with it. With taxpayer money. Good for them.
The real world outside the Beltway is different.

Posted On: Thursday, Sep. 17 2009 @ 11:53PM
phil wagner says:

The only thing that's twisted about this business model is the concept that drunken parties are good sources for serious investors with real money to discuss real projects.
PLEASE DON"T TAKE MY WORD ON THIS> DO YOUR OWN BACKGROUND RESEARCH AND REACH YOUR OWN CONCLUSIONS. (Neil and Francisco take note)
Just check out the internet on the Lincoln Group and Paige Craig. And his partner, back in the day of no bid, no result, politically awarded DOD contracts,Christian Bailey. You won't see Bailey at any Twistups, even in Boston. These guys saw an opportunity and ran with it. With taxpayer money. Good for them.
The real world outside the Beltway is different.

Posted On: Thursday, Sep. 17 2009 @ 11:55PM
Philip Wagner says:

Hey ADD Friends
Anyone notice that Paige Craig's British neocon partner ,Christian Bailey ,is now suing The Lincoln Group, for breach of contract for $2.1 M Think it will ever go to court? Me neither. Also Lincoln is now Fulcra. What next? IRAQEX?
How come neither mentions the other? Ahhh geee Whiz! A Falling out? Did Christian consider Paige "disposable" after going to MIT?
Has anyone made money w/Craig? Notice Christian Bailey is VERY GOOD at manipulating and deleting negative internet info. Craig too.
Phil Wagner

Posted On: Wednesday, Nov. 11 2009 @ 8:00PM
Philip Wagner says:

Hey ADD Friends
Anyone notice that Paige Craig's British neocon partner ,Christian Bailey ,is now suing The Lincoln Group, for breach of contract for $2.1 M Think it will ever go to court? Me neither. Also Lincoln is now Fulcra. What next? IRAQEX?
How come neither mentions the other? Ahhh geee Whiz! A Falling out? Did Christian consider Paige "disposable" after going to MIT?
Has anyone made money w/Craig? Notice Christian Bailey is VERY GOOD at manipulating and deleting negative internet info. Craig too.
Phil Wagner

Posted On: Wednesday, Nov. 11 2009 @ 8:02PM
рулетка скачать says:

I cannot believe this is true!

Posted On: Monday, Dec. 14 2009 @ 9:40AM
Tjäna Pengar says:

Hey, ok, I get it, I guess - but does this really work?

Posted On: Monday, Dec. 14 2009 @ 11:39AM
roulette system says:

Great idea, but will this work over the long run?

Posted On: Saturday, Dec. 26 2009 @ 8:08AM
roulettsystem says:

Damn, that sound's so easy if you think about it.

Posted On: Saturday, Dec. 26 2009 @ 8:25AM
赌博赚钱 says:

This brings me to an idea:...

Posted On: Sunday, Dec. 27 2009 @ 8:38AM
Philip Wagner says:

Is it true that Christian Bailey wanted (or did) start a company to delete negative (or any) news about him from the web? Even photos?
I didn't get the memo. But someone who says he/she knows sent me an email. But you can't believe everything you read anywhere these days. ME INCLUDED> Check the facts out for yourself. Trust no one! (except maybe Jason Bourne)

ANY NEWS ON HIS VA. EASTERN FED COURT LAWSUIT
against his own Lincoln Group LLC and G&P Group,LLC?
Hint if you're a lawyer:
Case #: 1:2009cv00643
Filed: June 6 ,2009

ANY FURTHER INFO ON CB or Paige Craig? FULCRA?LOL.
Thanks!

Posted On: Tuesday, Jan. 5 2010 @ 2:20PM

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