The sweatshirt turned 80 this year. It is said to have been invented by Russell Athletic company in 1926 as an alternative to the itchy wool sweaters worn by college football teams. The old gray mare, is like the Madonna of leisure wear, it keeps reinventing itself. Imagine a college campus without sweatshirts? Remember waking up minutes before your morning class, no time to pickout an outfit, you dashed off in the perfectly acceptable baggy sweatshirt you had been sleeping in. And what would matchy couples like wear? What single garment is worn so widely by boys and girls— the bi-sexual sweatshirt. What would Florida retirees wear? And hoodies? Remember Adam Sandler's ode to his red hooded sweatshirt?
What would emo kids hide their miserableness underneath? Imagine the Unibomber without his?
And the evolution into the terry or velour hoodies of yesterday paired with matching pants was seen on every celebrity. Suddenly the PJ-leiseure wear look reserved for the quad was acceptable everywhere. There's been a backlash against the ensemble approach and terry and velour, but a deconstructed fitted fleece hoodie is still considered sexy and hip.
Still, we all know nothing has done more for the frumpy garment than the 80's era film Flashdance, and Jennifer Beals as Alex the ballet dancer-welder, who's off the shoulder style still smoulders.
Viva la sweatshirt!
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