WATCH: Soulja Boy Tell'em to Lead Swag Parade Thru a Suburb Near You (Also, the Word 'Hammer' Now Okay for Rap Again)
MC who? Odd Future fan (read on) and international swag ambassador Soulja Boy Tell'em has brought the word "hammer" back to hip-hop. In what might be the word's first non-derogatory use since the early '90s, he's titled his most recent swagged-out single "Speakers Going Hammer." (As in, "Bammer! Bammer! Bammer!") Swag.
Soula Boy on Main Street, America. Watch out, Palin, he's gunnin' for your turf.
Better yet, his label Interscope released a video for the song Tuesday night and it's a perfect fit. In it, the Xanax-like calm of suburbia is transformed into a candy-coated ecstasy dream, where every car's got thump in its trunk, every woman's got thump in her trunk, and even grandpa can get in on the fun. Swag him out, Soulja Boy!
The Boi-1nda-produced track hails from Mr. Tell'em's upcoming new album, The DeAndre Way. And for some reason, dude's pronunciation on the chorus makes us think of this:
In other L.A.-related news (Kilo hails from Oxnard), Soulja Boy recently shouted out local rap misfits Odd Future in a YouTube post. It's in the last few seconds: