Soulstyce Festival featuring Fat Joe and others - Pico Rivera - Sept 17, 2011

Categories: Last Night

Soulstyce.jpg
Ben Westhoff
Fat Joe performs at the left. BMX dudes catch air to the right.
Soulstyce Festival
Featuring Fat Joe, Redman, Ras Kass, Binary Star and others
Pico Rivera Sports Arena
Sept 17, 2011

Better than...party rocking in the house tonight.

The second annual Soulstyce Hip-Hop And Arts Festival, which is taking place this weekend, does not occur near either of the the solstices. (Sept 21 is an equinox, sorry.) But it did live up to the "soul" part of its name; not through its music -- which was true school/conscious hip-hop, and some reggae and ska -- but through the impact it clearly had on attendees. It affected their souls, man.

Personally, I thought the location was pretty awesome. The small, circular Pico Rivera Sports Arena is normally used for rodeo. On this occasion the field was half given over to fans watching acts like Ras Kass, Fat Joe, and Redman, and the other half contained giant half pipes made out of dirt, with BMX riders doing flips in the air. Outside the arena vendors sold things like baby onesies that said "Thug Life." When we were leaving, the b-boy stage had been taken over by an overweight girl in a bra and thong dancing furiously to electro music. Eat your heart out, Rock the Bells.

Ever been to L.A. Live? Imagine the opposite of that. There was a controlled chaos to the festivities, only without the control aspect. I saw maybe one security guard the whole time, and though attendance seemed low -- there were only a few dozen people on the stadium floor in the moments before Redman's set -- they were an enthusiastic, committed bunch.

For all of the flyers I was handed you would think one might have been a schedule of events, but no, there was not a single program to be had. This was especially frustrating because their were four separate stages, featuring dozens and dozens of artists, most of whom went on two hours late or more. Another problem was that the stages were absurdly close, and their sounds bled together. In fact, the music blasting from the Splitarillo cigarillo booth was as loud as a stage, which had to have been frustrating to the skankers plying their trade fifty yards away.

A long parade of excellent rappers came through on the main stage, one after another, their sets so short that some didn't bother really explaining who they were. (Nearly all managed to lament the death of Guru, however.) One who stood out was Ras Kass, a Watts-born veteran who splits the difference between golden era East and West Coast sounds. Though he was killing it, he only did two songs; if one wants to see more of him there's on opportunity to do so next Saturday at Malone's Bar and Grill in Santa Ana, but we'll see about that. Binary Star, meanwhile, seemed to inspire the crowd more than anyone else.

Fat Joe came on around nine, looking shockingly svelte and giving love to his Latin American brethren, before announcing that part of his show was going to be a tribute to the greatest Latino rapper of all time. We all got psyched for a killer B-Real set, before realizing he was talking about Big Pun. I suppose he's good too. Actually, Pun was a little too good, apparently, as Joe didn't make any effort whatever to rap along with his backing tracks. Thus, "Still Not a Player" was little more than Joe performing hype man karaoke. (Points, though, for using the "crush a lot" version.)

He didn't do much more than that on his own songs, either. "Lean Back" was almost entirely lip-synched, with Joe holding the mic close to his face and mouthing along. Anyone who was up close to the stage could tell what was going on, and the energy level was very low. The crowd got most pumped for "All I Do Is Win," the original of which Joe's not even on. I suddenly understood why rappers do remixes -- so they'll have something to perform in concert.

It was during Joe's set that someone began flying a giant remote control helicopter over the BMX area. The thing had to be four feet long, swooping in and out like a dragonfly. Dropping lower and lower above the half-pipes, it began to feel inevitable that one of the BMX riders would smash into it.

This did not come to pass however, and indeed just about everything that could have gone wrong at Soulstyce failed to do so. Cheers to kids on weed.

Location Info

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Pico Rivera Sports Arena

11003 Rooks Road, Whittier, CA

Category: General

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18 comments
hip hop head
hip hop head

It was coo. It felt like I was at a huge back yard party, Tecate cans, Blunts, Homies, chicks and music. I would have saved more money having a party at my house. I did get to see some independent performers that Ive never seen before . i give the festival 3 stars out of 10.

kev1
kev1

I was interested in being a vendor there, im glad I didnt the lay out up was horrible. #fail

pretty in ink
pretty in ink

I don’t think that things went smoothly at all. Reading reviews and speaking to others who were in attendance, I can agree with most of what was said. Saturday when we arrived we went to the artist check in and they didn’t have my name on the list. Even though I responded to the several annoying “HEY TEAM…” text messages with all of our names. Luckily one of the members of our group wasn’t able to attend and I took their ticket. As soon as we enter we were going def with all the music blaring from the stages, and vending booths. Now I love my music loud but when you can’t enjoy a convo with the person next to you or even the performers on stage, it’s really not cool.  May I add that the sound in the arena was just as bad? We were scheduled to go on at a certain time and we were pushed back over an hour. I can understand that no biggie cause we had a perfect time slot. Not so good for the folks that were scheduled later. Why you ask…well because the later it got the crowed got smaller and not to mention having artists re-scheduled to perform the following day cause they shut the stages down. As it got closer to the end of the night I started hearing rumors that REDMAN isn’t going to perform…what?!??? After waiting and waiting he finally arrives and put on a dope show. Oh don’t let me forget that the “drink & food tickets “that were given to the artists weren’t valid anywhere. Not even for a fuckin cup of tap water. The “VIP area” was filled with people who didn’t pay for VIP or who weren’t artists. They were able to gain access by just walking to the open “VIP” section of the bleachers and walking down the stars. HMMMM didn’t think about that very well BCS lol!  Sunday…we had to pay another $10.00 for parking ($20 total) and there was hardly anyone there.  Same old shit from the day before. Only difference this time was that some of the acts that were to perform Sunday because they shut down the stages early Sat, didn’t get to play at all! Now that’s some BULL SHIT!  I know that you have to start someplace. Theses fellas are young and maybe their shows will get better. But when you fuck over not just a few but a grip of performers and the other festival goers, it will be very hard to win them back. We put in a lot of money and time promoting for this and to get screwed in the way that we did …doesn’t sit well! p.s.R.A. did get paid BUT they weren’t trying to pay him. At one point it looked like he wanted to deck Chris and some other fool till they came back with more money.  What I don’t understand is why R.A. brought that one fool that sang that gay ass song. Guess BCS thought it would be cool just like they thought that Fat head I mean Fat Joe would be cool. I would have been good not seeing most of the main stage artist to be honest!   What I did enjoy was the BMX and that we were able to smoke freely!!! 

Lisa Marie Monzon
Lisa Marie Monzon

None of you, obviously, know what it takes to put on a show of this magnitude! BCS put alot of work into  this festival, was it perfect, NO...but i am extremely proud of my guys!! So until any of you can do it better..SHUT THE FUCK UP!! :O)

Martin Luther King Sr.
Martin Luther King Sr.

BCS "obviously" doesn't know what it takes to put on a show of this magnitude. This article explains it all. Regardless of how much work they fruitlessly put into this it doesn't change the fact that the festival blew a black baby's dick. There were like 6 people there on Sunday. NEXT!

Mike
Mike

this event called me to set up a clothing booth for $300. This was  "deal" because the event was in 4days. The guy calling me had no idea about the event. He didnt know how to sell it. couldnt even answer my questions. Who's playing.how many tickets sold? how many people do you expect? etc.

foools.

know your shit.

Martin Luther King Sr.
Martin Luther King Sr.

This festival was a complete joke! Some artists didn't get to play even after promoting and selling tickets for the event. Stages were shut down. Security was minimal. It was completely unprofessional and down right raunchy. RA the Rugged man didn't even get payed! These promoters snaked their vendors by promising massive pre-sale numbers that never came through. They snaked their artists by shutting down stages and not giving them their deserved playtime. God dropped a massive dookie on this festival and it's shady promoters.

Jorquise
Jorquise

Name one artist that did not get paid!! Where is your backing on that? Please provide 

Bigquise14
Bigquise14

my homies from sick family tree didnt get to perform n they hustled for months selling tickets and promoting with chris i know becuz i was an artist to perform

Martin Luther King Sr.
Martin Luther King Sr.

I'll say it again, RA The Rugged man that's why he was getting crazy backstage. Percee P even said, "This is on some bull shit, but I'll still spit for the fans" so I'm sure he got screwed over too. No matter how hard you try this festival can't be justified.

Speak theTruth
Speak theTruth

I even seen Redman get asked to Pay to get in !!!Its fucking Redman !!!, Are these guys serious,,  after this foo performs at your showCant believe what I was seeing ,, Pretty Scandilous on the Organizers part  : (

envee
envee

Redman went back as a special tribute out the kindness of his heart to sing happy birthday to Ma Dukes (J Dilla's mom). My phone was dead so I did not get his text saying he was going back, so he figured he would just go in. How many people in their 50's that work as a security guard that don't listen to hip hop would know who Redman is and expect to charge? 

BCS is SHADY
BCS is SHADY

You know how much The Promoters  BCS    made just from each artist performing,, Woo Wee thats bank alonehad its good times,, but most of time, No Wonder so many people were Smoking their brains out, shit was mad unorganized

Jelani Kimble
Jelani Kimble

You're tripping. You really think they made money off that show?? They LOST money homey. Not nearly enough people showed to cover that budget

Jorquise
Jorquise

Do you have any clue how much the venue cost? How much Redman cost? How much Fat Joe cost along with all the other artists.. You must know nothing about the promotional scene. If you are a hip hop fan, on the business side of it, on the artist side of it, you must not be too successful cause your statement made you look as bright as a black light. 

Real Hip Hop
Real Hip Hop

Food good independent artists, and vendors,, but most of festival overall just seemed sketchy, especially the VIP Tickets ,were a  scam and  Damn the promoters made all the artist buy their own drinks,, No love

Then power got shut off and YEs  FAT JOE  LIP SYNced the WHOle TIMe.. WACCKKKKK

I love R's
I love R's

wow, so many "reatured" stars at this restival.

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