Sports Illustrated Swimsuit Goes Indie Rock on Everyone's Asses

The Sports Illustrated Swimsuit Issue came out this week, and for some reason it went all indie on everybody's asses. A-Trak, the world's most hipster DJ, graces the pages, and the models' videos are soundtracked by all sorts of bands you thought only you and your Thirsty Crow drinking buddy were into.

They include Toro Y Moi, Black Lips, and SoCal dudes made good including Delta Spirit, Hanni El Khatib and Nick Waterhouse, both off the Innovative Leisure label. All of this seemed to come out of absolutely nowhere, so we caught up with Waterhouse to find out how it went down. Turns out he got to meet his model! (Their video is below.)

How did this come about?!
They asked if they could use the song in some video and I didn't even know what it was for! Sports Illustrated contacted the label, and it turned out that they were having a music festival too and they invited me to play.

Indie music and bikinis -- it's kind of an odd pairing in a way. What did you think of the video?
I think Ariel did a great job. And I don't mind having a pretty woman move around to my song. It's fine -- that's what these kinds of records are for!

Did you get to meet any of the models?
Actually, Ariel picked my song herself! I guess she likes that kind of music. She'll also be introducing me [at my show in Las Vegas last night]. I don't think she'll be wearing a bikini though, these are classy ladies, not like in the rest of Las Vegas. They're actually wearing more clothes than most of the women I see out and about here.